I'm stop thinking about spending money on SH about 1 year ago (May 2017 specifically). It was happened when all the questions above was discussed here on forums and nothing has changed. Now, 9 months later, game still the same. Neither user interface hasn't improved, nor marketing (package prices, availability for purchase other then 1 time in a year, lvl 45+ myth items etc).
So I still will not spend any money to it. Main reason - I will got nothing reasonable if I do.
Great game. Awful marketing. RIP?